Sweden and Swedish Brands: Everyday Edition

My favorite Swedish brands for casual, everyday adventures!

Ever wonder why all Swedes kind of dress alike? Like Rebecka and I accidentally twinning in the photo above? Well, that is because we all shop at the same places!

Which Swedish brands do I love and see most around town? Here are the top 5 brands for everyday Swedish dress!

Carin Wester

Carin Wester is known for her modern, sleek, simple, and all-around classic Scandinavian design. I love her pieces! Often a little big and boxy, her clothing is so comfortable. During the summer I practically live in this black button-up top, which I have in another color too!


This Swedish shoe brand is all about quality leather work and sustainability (their mission is to “Walk Carefully On Mother Nature”). They have been around since 1945 and are a 4th generation family-owned business. From their classic Bodås 2.0 boots to cute sandals that are comfortable too, this shoe (skor) brand has it all!

Tip! Check out Kavat’s As New collection, which allows you to buy previously-owned, but repaired, shoes at a discount!

& Other Stories

Focused on keeping up with and setting trends, & Other Stories has design houses in Stockholm, Paris, and LA. It has been around since 2010 and is owned by the H&M Group (another Swedish brand I’ll be coming to soon). I love & Other Stories for summer-time staples, like this stripped skirt that is oh so light and airy. Perfect for summer travels!

COS & Arket

While these two brands both first opened stores in London, they live under the H&M Group as well so I am counting them as Swedish. Arket is designed in Stockholm, but COS seems to be slightly more UK-based. My boyfriend and I really enjoy COS for staple pieces (he loves their basic shirts and underwear!). I think Arket has classic wool coats that you can’t go wrong with. Both are also great options for some linen pieces!

[image: Instagram]


It isn’t possible to mention Swedish casual clothing without mentioning H&M. With my Swedish friends H&M is the go-to for any clothing need – tops, swimwear, PJs, you name it. I personally don’t love how large they are and how much they contribute to the fast fashion economy, but I do appreciate their focus on becoming more sustainable, such as using recycled fabrics and offering textile recycling in their stores.

[image: Instagram]

Fun Facts:

  • Kavat founder Ragnar Karlsson is known for his “No fucking shit” attitude.
  • Rebecka and I weren’t the only ones to be twinning! Our partners both showed up wearing the same thing too! And the next day Rebecka and I matched again!

Tess’ Tips:

  • If you shop at a higher price point, you likely also know Acne Studios, Tiger of Sweden (which has been around for 120 years almost!), or Filippa K.
  • Interested in Swedish brands for the outdoors? Read my post here to see my favorites!

Hope you learned some new Swedishness today and I’ll see you in the next post!

2 thoughts on “Sweden and Swedish Brands: Everyday Edition

  1. Some of my most-worn pieces are from Kavat and COS 🙂 While I definitely find Scandinavian brands generally more on the pricy side, the quality and focus on sustainability is amazing!

    xxxx Emily


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